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Research papers

Comment on G.K. Randall and J. A. Farmer's paper

We do not envisage the use of linear programming as the speaker himself says that the model is not made to find an optimum solution, but rather the exploration of the consequences of different decisions, assumptions or events. Linear programming...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968
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Citation

Cavalieros, P. (1968a, November 01). Comment on G.K. Randall and J. A. Farmer's paper. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-a-farmer-s-paper-595


Research papers

Comment on J.F. Boss's paper

We understood this work essentially as an automatisation of the actual way of making budgets in a great international company. But the huge size of the model prevents a real back and forth movement of information between central management and...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968
×

Citation

Cavalieros, P. (1968a, November 01). Comment on J.F. Boss's paper. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/comment-on-j-f-boss-s-paper


Research papers

Comment on B. Baldrey's paper

This model is purely a financial one. To give the inputs the different departments of the company must have their own models. The advantage of the corporate financial model is to make the different departments aware of the necessity of computing the...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968
×

Citation

Cavalieros, P. (1968a, November 01). Comment on B. Baldrey's paper. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/comment-on-b-baldrey-s-paper